Team & Associates

The People Behind Datarocks.

"Great things in business are never done by one person; they're done by a team of people."
Steve Jobs

Senior Partners / Founders

Marco Kneubühler
Marco Kneubühler Senior Partner
Marco has over 18 years of professional experience in software development and software architecture, as well as in project and program management. He did his M.Sc./Diploma in computer science at the University of Zürich, has a Master of Advanced Studies in Project Management (Hochschule für Wirtschaft Zürich), and is Hermes 5 Advanced certified. Before Marco founded Datarocks, he held management and senior management positions in Swiss and international based companies.

Katharina van Daele
Katharina van Daele Senior Partner
Katharina brings experience in building online businesses and marketplaces. Her expertise lies in the intersection of aligning growth ambitions with the product-market fit, and helping organizations and individuals realize their potential. Working for large firms as well as agile start-ups, she understands the challenges and opportunities organizations face in different growth stages. Katharina is a Stanford Ignite Alumni and currently works for UBS and advises Fair Voyage, a sustainable travel platform.

Sebastian Schmelzer
Sebastian Schmelzer Senior Partner
Sebastian has over 15 years of professional experience in software development, system-engineering, software-architecture, and security. He studied computer science at the University of Freiburg i.Br. (Diploma / M.Sc. in Computer Science). Prior to Data Rocks AG, he worked as a software developer, system engineer, platform & enterprise architect and was leading teams in the field of architecture and DevOps. He was a member of the board of the Swiss Internet Security Alliance.


Robert Hasler
Robert Hasler Senior Consultant Program-/Projectmanagement
Robert has over 30 years of experience in the management and implementation of information technology in various industries. Broad expertise in the use of a wide spectrum of application packages, software, hardware, and communication methods and products. Recent focal points: Program and project management in a global enterprise; Management consulting and support in information technology and automotive industry; Evaluation and introduction of enterprise resource planning software; Product development and launching. Roberts has an MBA in Project and Process Management and is certified as a Senior Project Manager IPMA Level B.

Reinhard Eilmsteiner
Reinhard Eilmsteiner Senior Consultant /Data Specialist
Reinhard is passionate about data driven decisions! He provides advice on data strategy & culture, business process measurement & optimisation and Performance Indicators. Moreover, he also provides the necessary tools. With more than 25 years in the field, he has recently focussed in on Microsoft's stack of technology to provide self-service style insights into all data - from inside and outside the enterprise. He is proficient in (T-)SQL, SSIS, SSRS, SSAS, Power BI and DAX. If these still don't suffice, he happily applies other technologies to extract the desired numbers. Apart from working the data domain, he also provides interim IT management, operations and development alike. And yes, if the situation is sufficiently dire, he also writes code in other languages.

Support Team

Marco Kneubühler
Sammy Chief Motivation Officer
Sammy has life-long experience in motivating everyone around him. With his open-minded and encouraging character he's a real team player and always creates a good mood.